When something is custom-made, it is designed according to the needs of the customer. This is even if, in the design disciplines, the customer is a manifold concept and not necessarily a material one. The society, the place, the lifestyle, the city, the landscape, the history, the culture, the happiness, are the actual customers. In other words, the context is the real customer of the projects. Custom Made is a book that tells a way of designing architecture, city, and the landscape. It describes how to give quality to projects in five methodological moves -i.e., context, program, concept, vision, and process- that imply coherent readings, interpretations, prefigurations.